The Story Behind
the Vision
Discover where we came from — and why we built the future of marketing.
We build AI-powered growth systems and creative operations for companies that refuse to stay small.
We turn ambitious brands into market leaders.
The path that shaped Monarchy
Every milestone taught us something. Here's how Andrea turned bold moves into a repeatable growth system.

Over 500,000 viewers of the brand's show
A branded web series that turned a fashion label into a cultural conversation.


From $0 to $3 MLN/year in online sales
Led digital strategy for Sephora Italia. Luxury positioning meets performance marketing.


From $24 to $386 MLN in 4 years
Built the entire growth engine — brand, creative, lead gen, AI systems, and a 200-person sales operation. This is where the Monarchy playbook was born.


In 2022, our first TV show aired on ABC & Hulu
Produced by our movie production & Serendipity chain.


A better, more supportive path through fertility care
Full-system build — brand identity to patient acquisition.

Who is Andrea d'Agostini

The Team Behind the Scale
A collective of strategists, operators, and builders — half human, half AI, fully accountable.

Andrea d'Agostini
CEO and Founder

Nicole
President and Co-founder

Jessie Ottolini
Chief Marketing Officer

Micaela Rudari
Chief Admin Officer

Mattia Rasulo
Chief Technical Officer

Edmond Lau
Creative Director
Beyond Marketing
Monarchy exists for builders. For entrepreneurs who started something real and refuse to let it stay small.
Marketing insights,
minus the noise
Tactics, trends, and fixes that actually ship.