# Monarchy

> Your agentic team, AI powered but undeniably human. Monarchy builds and runs agentic marketing and operations for businesses worldwide. We run our own company with specialist agents. Agentic systems follow the rules and guardrails we set; we supervise production in many areas, and clients supervise the areas they manage.

Monarchy works globally. Wanted Fertility is the project that is US-focused for now. Our dental work has reached 200+ dental offices in the US, with 8,000 appointments and a 59% show rate. Callers today are people; voice agents are coming. Systems that touch health data are built with HIPAA in mind.

## Services

- [All services](https://www.monarchy.io/specialties): every service, grouped.

### Agentic Evolution

- [AI agents and workflows](https://www.monarchy.io/specialties/ai-agents-workflows): AI that handles specific, repeatable tasks in your business, built around how your team already works.
- [CRM and lead routing](https://www.monarchy.io/specialties/crm-lead-routing): Every lead lands in one place and goes to the right person, with nothing sitting in an inbox nobody checks.
- [Chatbots and website chat](https://www.monarchy.io/specialties/chatbots-website-chat): A chat on your site that answers common questions and collects contact details, then hands real conversations to your team.
- [Reporting dashboards](https://www.monarchy.io/specialties/reporting-dashboards): One dashboard that connects ad spend to bookings and attendance, so you can see what is paying off.
- [Custom bots and agents](https://www.monarchy.io/specialties/custom-bots-agents): Bots built for one role, on your data and rules. Our own free bots, like Mia the Content Lead, show how we build them.
- [AI agents for lead response](https://www.monarchy.io/specialties/ai-lead-response-agents): An agent that replies to every new form, message and ad lead within moments, gathers the basics and hands a warm lead to a person who makes the call.
- [Voice agents (coming)](https://www.monarchy.io/specialties/voice-agents): AI voice agents are coming as an option. Today every call we make or take is handled by a person, and that will stay the default.
- [Agentic customer support](https://www.monarchy.io/specialties/agentic-customer-support): Support agents that answer routine questions from your approved knowledge, sort the rest and pass anything sensitive to your team.
- [AI SDR and outbound research](https://www.monarchy.io/specialties/ai-sdr-outbound-research): Agents that research accounts and draft personalized first messages, so your team spends its time on conversations instead of lists.
- [Multi-agent workflows and orchestration](https://www.monarchy.io/specialties/multi-agent-orchestration): Several focused agents working one process together, each with its own job, coordinated by a supervisor and working within the rules and guardrails we set.
- [AI search visibility (GEO and AEO)](https://www.monarchy.io/specialties/ai-search-visibility-geo): Helping AI assistants find, read and cite your business. More people now ask an assistant before they ever see a website.
- [Internal knowledge agents](https://www.monarchy.io/specialties/internal-knowledge-agents): An assistant for your own team that answers from your policies, scripts and documents, so nobody has to dig through folders.
- [Agentic operations and reporting](https://www.monarchy.io/specialties/agentic-ops-reporting): Agents that pull numbers from your systems, write the weekly summary and flag what changed, so the meeting starts with decisions.
- [Agent guardrails and governance](https://www.monarchy.io/specialties/agent-governance): Rules for what your agents may do, who approves what and how every action is logged. The part most rollouts skip.

### Dental services

- [Dental implants](https://www.monarchy.io/specialties/dental-implants): People who ask about implants usually have questions about cost and time. We get them answered by a person quickly, then get the consult on the books.
- [Full-arch and All-on-X](https://www.monarchy.io/specialties/full-arch-all-on-x): Full-arch cases take time to decide. We stay with each inquiry for as long as it takes, by phone and text, so the consult happens when the person is ready.
- [Dentures](https://www.monarchy.io/specialties/dentures): Plain ads and a real voice on the phone. Many denture patients would rather call than fill out a form, so we make calling easy.
- [Clear aligners and Invisalign](https://www.monarchy.io/specialties/clear-aligners): Adults shopping for aligners compare a lot of offers. We help your practice stand out and turn a quick question into a booked consult.
- [Cosmetic dentistry](https://www.monarchy.io/specialties/cosmetic-dentistry): Cosmetic work sells on what people can see. We put your cases in front of the right local audience and follow up on every inquiry.
- [Veneers](https://www.monarchy.io/specialties/veneers): Veneer inquiries come from people who have thought about it for a while. We make sure the first conversation is a good one.
- [Teeth whitening](https://www.monarchy.io/specialties/teeth-whitening): Whitening is an easy yes for a lot of people. We use simple offers to bring new patients in and to give your team a reason to call past ones.
- [General and family dentistry](https://www.monarchy.io/specialties/general-family-dentistry): A steady stream of new patients from local search, plus calls to the people already in your system who are due for a visit.
- [Emergency dentistry](https://www.monarchy.io/specialties/emergency-dentistry): Someone with a broken tooth calls the first office that picks up. We help make sure that is you.
- [Pediatric dentistry](https://www.monarchy.io/specialties/pediatric-dentistry): Parents book for their kids, so we talk to parents. Scheduling works around school, and reminders go to whoever runs the family calendar.
- [Orthodontics](https://www.monarchy.io/specialties/orthodontics): Orthodontic decisions can take weeks. We keep parents and adult patients in touch with your office from the first question to the consult.
- [Sleep apnea and snoring](https://www.monarchy.io/specialties/sleep-apnea): Many people do not know a dentist offers this. Our campaigns tell them your office does and make it easy to book a screening visit.
- [Periodontics](https://www.monarchy.io/specialties/periodontics): Referrals are only part of the picture. We bring in patients who are searching on their own and book them straight into your schedule.
- [Multi-location groups and DSOs](https://www.monarchy.io/specialties/dental-groups-dso): One brand across many offices. We run campaigns for each location and book every call into the right schedule.

### Medical specialties

- [Med spas and aesthetics](https://www.monarchy.io/specialties/med-spa-aesthetics): Offers that get attention, a fast reply when someone bites, and rebooking calls that keep your rooms full.
- [Plastic surgery](https://www.monarchy.io/specialties/plastic-surgery): Consult requests are valuable and easy to lose. We answer each one quickly and keep in touch until it is booked.
- [Dermatology](https://www.monarchy.io/specialties/dermatology): Medical and cosmetic visits, booked into the right slots. We fill gaps in the schedule and work to cut down on missed appointments.
- [Orthopedics](https://www.monarchy.io/specialties/orthopedics): Campaigns for surgical and non-surgical care, and call handling that sends each new patient to the right schedule.
- [Spine and neurosurgery](https://www.monarchy.io/specialties/spine-neurosurgery): People with back and neck problems have often been looking for a while. We help them find your practice and get a first appointment.
- [Pain management](https://www.monarchy.io/specialties/pain-management): Local visibility and quick callbacks, so people looking for help reach your front desk instead of a voicemail box.
- [Sports medicine](https://www.monarchy.io/specialties/sports-medicine): Active patients want to be seen soon. Campaigns that reach them, and scheduling that does not leave them waiting for a callback.
- [Podiatry](https://www.monarchy.io/specialties/podiatry): Steady local demand, plus reminder calls that keep routine and follow-up visits on the calendar.
- [ENT and allergy](https://www.monarchy.io/specialties/ent-allergy): Seasonal campaigns that start when people start searching, and a phone line that books them before they look elsewhere.
- [Bariatric programs](https://www.monarchy.io/specialties/bariatric): Seminar sign-ups and reminders, then follow-up calls for a decision people take their time with.
- [Urgent care](https://www.monarchy.io/specialties/urgent-care): Be the clinic people find first when they need to be seen today. We handle local search and answer calls during your hours.
- [Emergency rooms](https://www.monarchy.io/specialties/emergency-rooms): Local awareness for freestanding ERs, so your name is already familiar in the neighborhood.
- [ABA therapy](https://www.monarchy.io/specialties/aba-therapy): Outreach written for parents, and intake calls that handle first questions with care and book the assessment.
- [Addiction and behavioral health](https://www.monarchy.io/specialties/behavioral-health): Discreet campaigns that follow the ad rules for this category, and a line that picks up quickly so no one who reaches out is left waiting.
- [Multi-site groups and MSOs](https://www.monarchy.io/specialties/medical-groups-mso): Shared playbooks across locations, central call handling, and reporting that shows which office booked what.

### Fertility and IVF

- [Fertility and IVF](https://www.monarchy.io/specialties/fertility-ivf): A personal decision deserves careful outreach. We bring in inquiries and follow up at a pace the person sets.
- [Surrogacy and egg donation](https://www.monarchy.io/specialties/surrogacy-egg-donation): Two audiences, two kinds of outreach. We build applicant and intended parent pipelines and book calls so your coordinators talk to the right people.
- [IVF patient acquisition](https://www.monarchy.io/specialties/ivf-patient-acquisition): Campaigns that bring people researching IVF to a first consultation, then a calm follow-up that respects how long the decision can take.
- [Fertility clinic marketing](https://www.monarchy.io/specialties/fertility-clinic-marketing): A full marketing program for fertility clinics: positioning, campaigns, content and the phones, planned as one system.
- [Natural fertility and holistic programs](https://www.monarchy.io/specialties/natural-fertility-programs): Marketing for nutrition, lifestyle and wellness programs around fertility, written so it informs without promising anything about conception.
- [Egg freezing](https://www.monarchy.io/specialties/egg-freezing): Reaching people who are planning ahead, with clear information about the consultation, the process and the costs you choose to publish.
- [Fertility content creation](https://www.monarchy.io/specialties/fertility-content-creation): Video, articles and social posts that answer the questions patients bring, reviewed by your clinicians and cast with care.
- [Fertility technology and apps](https://www.monarchy.io/specialties/fertility-technology-apps): Go-to-market for fertility apps, devices and platforms: positioning, launch campaigns and user acquisition with careful data handling.
- [HIPAA-minded marketing and data handling](https://www.monarchy.io/specialties/hipaa-minded-marketing): Marketing built with HIPAA in mind: careful tracking, limited data collection and clear handling rules. Your compliance team and counsel make the final call.

### Creative

- [Ad creative](https://www.monarchy.io/specialties/ad-creative): Static and motion ads built to be tested. We make several versions, watch which ones earn attention, and make more of those.
- [Brand and design](https://www.monarchy.io/specialties/brand-design): Your logo and colors, plus the rules that keep them consistent from your website to your front door.
- [Copywriting](https://www.monarchy.io/specialties/copywriting): Website pages and ads, written in plain language that sounds like you.

### Social media

- [Social strategy](https://www.monarchy.io/specialties/social-strategy): A plan for which platforms matter for your business, what to post there, and how social ties back to bookings.
- [Instagram management](https://www.monarchy.io/specialties/instagram-management): Reels and stories made for how Instagram works now, with replies to comments and messages handled for you.
- [TikTok management](https://www.monarchy.io/specialties/tiktok-management): Native TikTok videos that feel like the platform, not like ads that wandered in.
- [LinkedIn management](https://www.monarchy.io/specialties/linkedin-management): Posts and articles for founders and companies who sell to other businesses, written in your voice.
- [X management](https://www.monarchy.io/specialties/x-management): A steady, useful presence on X for brands and founders who want to be part of the conversation in their field.
- [Facebook management](https://www.monarchy.io/specialties/facebook-management): Page and group management for local businesses whose customers still spend time on Facebook.
- [Community management](https://www.monarchy.io/specialties/community-management): Someone on your side who answers comments and messages, keeps conversations civil, and flags the ones your team should see.
- [Influencer and UGC](https://www.monarchy.io/specialties/influencer-ugc): Real people talking about your business, turned into content you can post and run as ads.

### Video making

- [Short-form video](https://www.monarchy.io/specialties/short-form-video): Vertical videos for Reels and TikTok, planned in batches so you always have something ready to post.
- [Video ads](https://www.monarchy.io/specialties/video-ads): Short video ads with a clear hook in the first seconds, cut in several versions for testing.
- [Talking-head and AI avatar video](https://www.monarchy.io/specialties/talking-head-avatar-video): Videos of you explaining what you do, filmed on camera or, with your consent, produced with an AI avatar of you.
- [Production and editing](https://www.monarchy.io/specialties/production-editing): Shoot days and editing for footage we film or footage you already have.

### Call center services

- [Inbound scheduling](https://www.monarchy.io/specialties/inbound-scheduling): When patients call to book, a trained agent answers and puts them on your calendar.
- [Outbound lead follow-up](https://www.monarchy.io/specialties/speed-to-lead): New leads get a call from a person as soon as possible, and more attempts if the first one goes unanswered.
- [Appointment confirmation and reminders](https://www.monarchy.io/specialties/confirmations-reminders): A short call or text before each visit. Patients confirm or reschedule, and your schedule reflects it.
- [No-show recovery](https://www.monarchy.io/specialties/no-show-recovery): When a patient misses an appointment, we call the same day to book a new time.
- [Reactivation of past patients](https://www.monarchy.io/specialties/patient-reactivation): Your patient list is full of people who meant to come back. We call them and book them.
- [After-hours answering](https://www.monarchy.io/specialties/after-hours-answering): Calls that come in after you close get answered by a person, not a recording.
- [Insurance and financing pre-qualification](https://www.monarchy.io/specialties/insurance-financing-prequal): We collect insurance and financing details before the visit, so your team is not surprised at the front desk.
- [Bilingual EN/ES agents](https://www.monarchy.io/specialties/bilingual-agents): English and Spanish speaking agents, so Spanish-speaking patients can book in their own language.
- [Call recording and QA](https://www.monarchy.io/specialties/call-recording-qa): Calls are recorded, with notice given before the call starts. We review them to keep quality up and to coach our agents.
- [Reporting on booked and attended appointments](https://www.monarchy.io/specialties/appointment-reporting): We report on appointments booked and on how many patients actually showed up, not only on calls made.

### Strategy

- [Go-to-market and distribution strategy](https://www.monarchy.io/specialties/go-to-market-strategy): A plan for where you show up, who you reach first, and which channels carry the message, built from what we see across 200+ dental offices in the US.
- [Growth and acquisition strategy](https://www.monarchy.io/specialties/growth-acquisition-strategy): Growth measured in attended visits, not clicks. Our work has produced 8,000 appointments with a 59% show rate, and the strategy starts from that standard.
- [Offer and positioning](https://www.monarchy.io/specialties/offer-positioning): A clear reason to choose you, said in plain words. Anyone can make content. Not everyone can say why a patient should pick this practice.
- [Media planning](https://www.monarchy.io/specialties/media-planning): Where the budget goes, in what order, and what has to happen before more is spent. Planned around booked visits.
- [AI adoption strategy](https://www.monarchy.io/specialties/ai-adoption-strategy): Where AI belongs in your practice or brand, and where it does not. We start with the boring, useful jobs and keep a person making the calls.

## Articles

- [From attention to selection: how AI agents choose](https://www.monarchy.io/resources/from-attention-to-selection)
- [The economics of AI: a cost to manage, not a saving to assume](https://www.monarchy.io/resources/the-economics-of-ai)
- [The sameness problem: when everyone has the same mind](https://www.monarchy.io/resources/the-sameness-problem)
- [Four things broke at once: the end of marketing’s old assumptions](https://www.monarchy.io/resources/four-things-broke-at-once)
- [AI is adopting us](https://www.monarchy.io/resources/ai-is-adopting-us)
- [Ten diligence questions for the selection economy, and a scorecard to check yourself](https://www.monarchy.io/resources/investors-operators-selection-readiness)
- [When the deliverable gets cheap, own the outcome: the Value Migration Map](https://www.monarchy.io/resources/own-the-outcome-value-migration)
- [First to understand beats first to copy: what to do in the next 6–12 months](https://www.monarchy.io/resources/first-to-understand-next-12-months)
- [Your next patient may never see your website.](https://www.monarchy.io/resources/ai-search-dental-visibility)
- [Dentists already decided what AI is for.](https://www.monarchy.io/resources/dentists-decided-what-ai-is-for)
- [The most boring AI use case is the one dentists actually want.](https://www.monarchy.io/resources/insurance-verification-ai)
- [Your phone is the most expensive leak in the practice.](https://www.monarchy.io/resources/missed-calls-ai-answering-rules)
- [Fake it and the FTC will find you.](https://www.monarchy.io/resources/reviews-ai-ftc-rules)
- [Feeling productive is not being productive.](https://www.monarchy.io/resources/feeling-productive-isnt-shipping)
- [Most companies got no faster with AI.](https://www.monarchy.io/resources/ai-drafts-human-decides)
- [Stop counting your AI tools. Count what they finish.](https://www.monarchy.io/resources/count-what-ai-finishes)
- [Sam Altman says your laptop shouldn’t run AI. In healthcare, where the data lives matters.](https://www.monarchy.io/resources/where-health-data-lives)
- [Your patients stopped Googling you. Where are they asking now?](https://www.monarchy.io/resources/patients-ask-ai-now)
- [AI slop or Bob Ross: do we love the art, or the story?](https://www.monarchy.io/resources/the-art-or-the-story)
- [When AI hands work to AI: governance that doesn’t depend on anyone’s beliefs](https://www.monarchy.io/resources/ai-to-ai-handoffs)
- [What Anthropic’s CEO asked the UN Security Council, and how to read it](https://www.monarchy.io/resources/frontier-lab-ceo-un-security-council)
- [The Hugging Face incident: four lessons on AI checking AI](https://www.monarchy.io/resources/hugging-face-incident-ai-checking-ai)
- [Self-replicating AI “worms”: what Anthropic actually showed](https://www.monarchy.io/resources/self-replicating-ai-worms)
- [Documented AI behaviours vs. viral fiction](https://www.monarchy.io/resources/documented-ai-behaviours-vs-viral-fiction)
- [AI is learning your old company. That’s the problem.](https://www.monarchy.io/resources/the-ai-productivity-gap)
- [Nobody has to be a villain for humans to lose value.](https://www.monarchy.io/resources/tristan-harris-intelligence-curse)
- [AI isn’t overhyped. You’re underprepared.](https://www.monarchy.io/resources/eric-schmidt-san-francisco-consensus)
- [AI didn’t panic. It optimized.](https://www.monarchy.io/resources/ai-agent-swarm-optimized)
- [“Peace and safety” won’t save your business.](https://www.monarchy.io/resources/peter-thiel-antichrist-ai)
- [AI isn't really changing what you think.](https://www.monarchy.io/resources/ai-isnt-changing-what-you-think)
- [Your tools won't be your edge.](https://www.monarchy.io/resources/when-technology-disappears)

## Company

- [About](https://www.monarchy.io/team): who we are and how we work.
- [Team](https://www.monarchy.io/team): the people who run Monarchy.
- [Community and events](https://www.monarchy.io/events): events, workshops and programs.
- [Divisions](https://www.monarchy.io/divisions): advertising, creative and technology.

## Free bots

- [All free bots](https://www.monarchy.io/resources/free-bots)
- [Nova, Motion Desk, Short motion video, from brief to cut.](https://www.monarchy.io/resources/free-bots#bot-nova)
- [Morgan, Design Studio, Images, video and ad creative from your brand and briefs.](https://www.monarchy.io/resources/free-bots#bot-design)
- [Jennifer, Executive assistant and drafts of outward communication.](https://www.monarchy.io/resources/free-bots#bot-jennifer)
- [Twila, Organic social drafts and a posting queue.](https://www.monarchy.io/resources/free-bots#bot-twila)
- [Mia, Content Lead](https://www.monarchy.io/resources/free-bots#bot-mia)
- [Jonathan, Chief of staff that orchestrates the specialist bots.](https://www.monarchy.io/resources/free-bots#bot-jonathan)
- [NEO, Deputy Chief of Staff, Routes any request to the right bot.](https://www.monarchy.io/resources/free-bots#bot-neo)
- [Lilly, Ads Manager, Paid media strategy, creative briefs and campaign drafts.](https://www.monarchy.io/resources/free-bots#bot-ads)
- [Luca, Lead Scout, Finds qualified prospects and owns your ICP.](https://www.monarchy.io/resources/free-bots#bot-lead)
- [Jules, A website chat desk that answers your visitors.](https://www.monarchy.io/resources/free-bots#bot-jules)
- [Drew, Decks & Docs, Investor decks, one-pagers and first-draft docs from verified data.](https://www.monarchy.io/resources/free-bots#bot-drew)
- [Dan, Disk Saver, Audits disk usage on your bot’s computer and proposes safe cleanups.](https://www.monarchy.io/resources/free-bots#bot-disk)
- [Brooke, Security Desk, A weekly passive scan of your own sites, workers and code.](https://www.monarchy.io/resources/free-bots#bot-security)
- [Comi, Competitive & Market Scout, Watches your competitors’ public marketing moves.](https://www.monarchy.io/resources/free-bots#bot-competitive)
- [Agenor, PR / Media Desk, Finds press openings and drafts pitches for you.](https://www.monarchy.io/resources/free-bots#bot-pr)
- [Carlos, Brand & Voice Trainer, Keeps your brand and voice standards, and trains your other AIs on them.](https://www.monarchy.io/resources/free-bots#bot-brand)
- [Mark, QA Desk, Checks what your other bots produce before it reaches you.](https://www.monarchy.io/resources/free-bots#bot-qa)