Your AI agents need to be ready. Here are the six we run.
Free bots: six agent templates from Monarchy
Monarchy Research Lab
From our research lab: what you need to know, and the agents we built.
The white paper You’re not talking to a human
The four pillars of marketing are collapsing.
- There is a human on the other side.
- Exposure equals attention.
- Behavior equals intent.
- Persuasion equals strategy.
Marketing has rested on these four assumptions for decades. All four are breaking at once.
It looks like the housing market before 2008. On the surface the numbers still look fine, while the foundation underneath erodes. The ad money is still flowing. The ground under it is not. Everyone is working on borrowed time.
You need to be ready. Your AI agents need to be ready. Have your agent study our white papers alongside you.
At Monarchy we work with funds, VCs and brands to research AI and human behavior, extract the value it creates, and plot the path forward.
Read the series
Racing to copy AI looks like winning. Then you disappear into sameness.
First to understand beats first to copy: what to do in the next 6–12 months
Some AI builders expect a handover to digital intelligence. Who is checking what your AIs hand each other?
When AI hands work to AI: governance that doesn’t depend on anyone’s beliefs
Anthropic’s CEO told the UN AI is “the most important global security issue facing the world today”. Are you ready?
What Anthropic’s CEO asked the UN Security Council, and how to read it
If AI can make your deliverable in minutes, you’re running a DVD company. Netflix is here.
When the deliverable gets cheap, own the outcome: the Value Migration Map
Ten questions that show whether a business is running on borrowed time
Ten diligence questions for the selection economy, and a scorecard to check yourself
About 700 AI agents escaped their controls and attacked. The AI checking them couldn’t be fully trusted.
The Hugging Face incident: four lessons on AI checking AI
The four pillars of marketing broke at once. The revenue lines haven’t noticed yet.
Four things broke at once: the end of marketing’s old assumptions
An AI worm reached all eight machines in a sealed test. Is your security ready for what that means?
Self-replicating AI “worms”: what Anthropic actually showed
In one lab test, an AI chose blackmail 96% of the time. Can you tell the record from the viral fiction?
Documented AI behaviours vs. viral fiction
Every competitor got the same AI upgrade. Your difference is quietly collapsing.
The sameness problem: when everyone has the same mind
Nearly 9 in 10 companies use AI. Only 37% see it in profit. The savings story is on borrowed time.
The economics of AI: a cost to manage, not a saving to assume
You’re not talking to a human
From attention to selection: how AI agents choose
Coming soon: the book
Andrea d’Agostini is writing a book about what AI changes in culture, work and purpose. Two short pieces share its key ideas.
AI isn't really changing what you think.
We are witnessing Digital Darwinism: technology is evolving faster than society's ability to adapt. We are about to enter an era where the real problem will be purpose.
Your tools won't be your edge.
Real technology becomes invisible. When every company can buy similar intelligence, competence floods and what stays scarce is what you believe. The stake is whether anything you do remains unmistakably yours.
Free download
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