Fertility clinic marketing
A full marketing program for fertility clinics: positioning, campaigns, content and the phones, planned as one system.
Fertility marketing is health marketing, so the proof standard is higher. We describe services, people and the patient experience. We do not market success rates or outcomes.
We built the marketing behind Wanted Fertility, and we bring the same care for tone and trust to clinics.
How we approach it
Learn the intake rules
Every specialty books differently. We write down your visit types, provider rules and what must be collected before a first visit.
Build calm, compliant campaigns
Education first, offers only where they fit the category. Health claims stay out of every ad and every script.
Answer and route
A person calls each inquiry back and books by your rules. Clinical questions go to your team, every time.
Protect the visit
Confirmations, reminders and no-show calls. We report bookings and attendance from your system.
How it usually unfolds
- Setup
Intake rules, scripts and compliance review. Ad accounts checked against the category's policies.
- Launch
Campaigns live, every inquiry called back, routing tested with your team.
- Ongoing
Follow-up and confirmations run steadily. We adjust campaigns based on booked and attended visits, not clicks.
Every practice moves at its own pace, so we do not attach dates to these phases.
What we track
- Speed to first call
- Booked consults or first visits
- Attendance on booked visits
- Inquiries routed to clinical staff
- Lead source by campaign
What we need from you
- Your intake rules and visit types
- A clinical contact for questions we must hand off
- Approved language for your services
- Access to scheduling or a booking process
A common mistake
Copying the tone of consumer brands in a deeply personal category.
Questions we hear
Do you work with clinics outside the US?
Yes. Our focus is global. Wanted Fertility is the project that is US-focused for now.
Do your agents answer medical questions?
No. Our agents handle scheduling and logistics. Anything clinical goes to your team.
Do you make outcome claims in ads?
No. We describe services and how to book. Results and treatment decisions stay between you and your patients.
Ready when you are.
Pricing and scope are set on the first call.