Services Strategy

Go-to-market and distribution strategy

A plan for where you show up, who you reach first, and which channels carry the message, built from what we see across 200+ dental offices in the US.

Most launches stall on distribution, not on the idea. We map where your buyers already look, then decide which channels earn a place and which ones wait.

The plan ties every channel to the next step a person takes, so marketing and the phones work from the same picture.

How we approach it

  1. Start from the visit

    Every plan is judged by attended appointments, the same way our 59% show rate is counted.

  2. Read the market you are in

    Competitors, search and the channels your buyers use today.

  3. Choose fewer things

    A short list of moves, in order, beats a long list done halfway.

  4. Review on a rhythm

    We meet, check the numbers in your system and adjust.

What we track

  • Booked and attended visits by channel
  • Cost per attended visit
  • Response time to new inquiries
  • Share of inquiries by service

What we need from you

  • Access to booking and ad data
  • A decision maker in the room
  • Your capacity by service and location
  • Honest notes on what has failed before

How it usually unfolds

  1. Discovery

    Interviews, data access and a look at the market.

  2. Plan

    Written strategy with priorities and owners.

  3. Ongoing

    Reviews, adjustments and the next set of moves.

Every practice moves at its own pace, so we do not attach dates to these phases.

A common mistake

Launching on every channel at once and learning nothing from any of them.

Questions we hear

Do you plan launches for new locations?

Yes. A new location gets its own channel map and launch order.

Is strategy sold on its own?

Yes, or together with execution. Scope is set on the first call.

Do you work outside dental?

Yes. We also work with medical practices and brands, like Wanted Fertility.

Ready when you are.

Pricing and scope are set on the first call.