Social strategy
A plan for which platforms matter for your business, what to post there, and how social ties back to bookings.
Most brands post everywhere and hope. We start by picking the two or three platforms where your buyers actually spend time, then decide what each one is for.
The plan covers content themes, posting rhythm, and how a follower becomes a lead. We review it with you each month and change what is not working.
How we approach it
Pick the platforms
Two or three platforms done well beat six done thinly. We choose based on where your buyers spend time.
Decide what each one is for
Awareness, trust, or inquiries. A platform with no job becomes a chore.
Produce in batches
Ideas planned monthly, filmed together, edited per platform.
Close the loop
Messages and comments are answered, and real inquiries go to the people who can book them.
How it usually unfolds
- Setup
Platform choice, voice notes and a first content calendar.
- Publishing
Content goes out on a steady rhythm. Replies are handled daily.
- Ongoing
Monthly review. We keep what works and drop what does not.
Every practice moves at its own pace, so we do not attach dates to these phases.
What we track
- Reach and saves on each post format
- Messages that turn into inquiries
- Response time on comments and DMs
- Which formats are worth repeating
What we need from you
- Someone who can appear on camera now and then
- Approval on content before it posts
- Access to your accounts
- Your rules for sensitive comments
A common mistake
Posting on every platform at once with nothing to say on any of them.
Questions we hear
Do we need to be on every platform?
No. We pick the ones where your patients already spend time.
Do you post without my approval?
No. Content is approved before it goes live.
Can you show social work you have done?
Wanted Fertility is a brand Monarchy built, and its social work is on our site.
Tell us what you are building.
Pricing and scope are set on the first call.