We study how nearby competitors describe themselves, then find the space they leave open. Often it is something you already do and never say.
The offer is written so the front desk, the ads and the callers all repeat the same promise about the service, never about clinical results.
A common mistake
Positioning on price because it is the easiest thing to say.
How we approach it
Start from the visit
Every plan is judged by attended appointments, the same way our 59% show rate is counted.
Read the market you are in
Competitors, search and the channels your buyers use today.
Choose fewer things
A short list of moves, in order, beats a long list done halfway.
Review on a rhythm
We meet, check the numbers in your system and adjust.
What we track
- Booked and attended visits by channel
- Cost per attended visit
- Response time to new inquiries
- Share of inquiries by service
What we need from you
- Access to booking and ad data
- A decision maker in the room
- Your capacity by service and location
- Honest notes on what has failed before
How it usually unfolds
- Discovery
Interviews, data access and a look at the market.
- Plan
Written strategy with priorities and owners.
- Ongoing
Reviews, adjustments and the next set of moves.
Every practice moves at its own pace, so we do not attach dates to these phases.
Questions we hear
Will you change our prices?
No. You set prices. We shape how the offer is presented.
Is strategy sold on its own?
Yes, or together with execution. Scope is set on the first call.
Do you work outside dental?
Yes. We also work with medical practices and brands, like Wanted Fertility.
Ready when you are.
Pricing and scope are set on the first call.