A media plan should match the capacity of your schedule and your phones. Buying more demand than the desk can answer is money spent twice.
We set spend by service and location, with clear rules for when to raise it, pause it or move it.
How we approach it
Start from the visit
Every plan is judged by attended appointments, the same way our 59% show rate is counted.
Read the market you are in
Competitors, search and the channels your buyers use today.
Choose fewer things
A short list of moves, in order, beats a long list done halfway.
Review on a rhythm
We meet, check the numbers in your system and adjust.
How it usually unfolds
- Discovery
Interviews, data access and a look at the market.
- Plan
Written strategy with priorities and owners.
- Ongoing
Reviews, adjustments and the next set of moves.
Every practice moves at its own pace, so we do not attach dates to these phases.
A common mistake
Raising spend before the phones can handle the extra calls.
What we track
- Booked and attended visits by channel
- Cost per attended visit
- Response time to new inquiries
- Share of inquiries by service
What we need from you
- Access to booking and ad data
- A decision maker in the room
- Your capacity by service and location
- Honest notes on what has failed before
Questions we hear
Do you buy the media too?
We can plan only, or plan and run the campaigns.
Is strategy sold on its own?
Yes, or together with execution. Scope is set on the first call.
Do you work outside dental?
Yes. We also work with medical practices and brands, like Wanted Fertility.
Tell us what you are building.
Pricing and scope are set on the first call.