Most people decide whether to keep watching almost immediately. We write the opening first and build the rest around it.
Each concept is cut into a few versions with different hooks and lengths. You run them and keep the ones that work. We make the next round from what we learn.
How we approach it
Plan a month at a time
A list of ideas tied to the services you want to grow.
Film in batches
One well-planned day can supply weeks of posts and ads.
Edit for the platform
Vertical for Reels and TikTok, wider for the web, captions on every cut.
Keep what works
Hooks and lengths are tested, and the next round follows the evidence.
How it usually unfolds
- Setup
Idea list, shot list, filming date.
- Production
Filming and editing, then review rounds with you.
- Ongoing
Monthly batches and new ad cuts.
Every practice moves at its own pace, so we do not attach dates to these phases.
A common mistake
Using one cut for every platform and format.
What we track
- Watch time on the first seconds
- Completion by length
- Inquiries from video ads
- Which hooks are worth reusing
What we need from you
- A filming location or time at your office
- People willing to be on camera, with written consent
- Approval before anything posts
- Brand files
Questions we hear
Do you make versions for each platform?
Yes, sized and edited for where they run.
Do we need expensive equipment?
No. We plan around what works for each platform.
Is AI avatar video labeled?
Yes, where platforms or rules require it, and only with your written consent.
Tell us what you are building.
Pricing and scope are set on the first call.