We look at the whole path: the ad, the reply, the call, the confirmation, the visit. The weakest step usually costs the most, so that is where we start.
Budget follows what shows up in your own system. When a channel books people who attend, it gets more. When it does not, it gets fixed or cut.
How we approach it
Start from the visit
Every plan is judged by attended appointments, the same way our 59% show rate is counted.
Read the market you are in
Competitors, search and the channels your buyers use today.
Choose fewer things
A short list of moves, in order, beats a long list done halfway.
Review on a rhythm
We meet, check the numbers in your system and adjust.
How it usually unfolds
- Discovery
Interviews, data access and a look at the market.
- Plan
Written strategy with priorities and owners.
- Ongoing
Reviews, adjustments and the next set of moves.
Every practice moves at its own pace, so we do not attach dates to these phases.
What we track
- Booked and attended visits by channel
- Cost per attended visit
- Response time to new inquiries
- Share of inquiries by service
What we need from you
- Access to booking and ad data
- A decision maker in the room
- Your capacity by service and location
- Honest notes on what has failed before
A common mistake
Judging channels by cost per lead instead of by who actually shows up.
Questions we hear
What numbers do you use?
Bookings and attendance from your own system.
Is strategy sold on its own?
Yes, or together with execution. Scope is set on the first call.
Do you work outside dental?
Yes. We also work with medical practices and brands, like Wanted Fertility.
Tell us what you are building.
Pricing and scope are set on the first call.